Small sellers with something worth selling. Makers, boutiques, dealers, charity shops — anyone who wants a proper shop on their own domain without a monthly bill or a week of setup.
If a marketplace has ever taken your buyer, your margin and your name in one go, or a shop builder has asked you for a monthly fee and a week of your evenings before you sold a thing, this is the alternative. Your own shop, your own domain, 2% when something sells and nothing when it does not.
Most of your stock has an obvious price, so put a price on it and let people fill a basket. Some of it is worth whatever somebody will pay, so put that up for auction. And some of it will shift if somebody can just ask: turn on offers and let them. Same shop, same basket, same checkout, item by item.
If you have something to sell and would rather be selling it than configuring a platform, JollySimple is for you.